Proving the Value of Digital Marketing

By: Celie Harlan

Proving the Value of Digital Marketing

By: Celie Harlan

3 years ago | Digital Advertising

Spurred by COVID, customer acquisition is shifting to being mostly digital, where the majority of the buying process happens online without assistance. Marketers are working to prove this shift so they can fund digital experiences that serve this trend.

Creating these experiences and getting them to market quickly is important to the overall success of the campaigns. We created a quick guide to help marketers like you prove the value of these strategies so you can jumpstart your digital and self-service experiences. Check it out below or download it here.

Digital Advertising

How to Tell the Right ROI Story

By: Seth Arnold

Do you know the value of your marketing strategies? If your answer is no (or you don’t know), you’re not alone. A staggering 44% of B2B companies don’t even bother to track the ROI of their campaigns. And another 13% aren’t sure if they even measure ROI!

Digital Advertising

What is Multi-Touch Attribution

By: Seth Arnold

We all know that a buyer’s journey is not a linear experience. As a result, you’re likely using a variety of different tactics to reach customers. But between social media, digital content and traditional print methods, do you know which campaigns, platforms and messages are having the biggest impact on your bottom line?

Digital Advertising

How to Prove the Value of Your Digital Marketing Strategy

By: Seth Arnold

3 Steps to Prove the Value of Your Marketing Strategies

Digital Advertising

The Top 10 KPIs to Track

By: Seth Arnold

How do you measure success? Don Draper of Mad Men said it best – “Success is related to standing out, not fitting in.” But how do you know you’re standing out in the world of marketing? By setting measurable goals and tracking them using the right metrics and indicators.

Digital Advertising

What is ROMI?

By: Seth Arnold

In the not-so-long-ago and closer-than-you’d-believe past, you knew marketing was working because sales went up and more revenue was coming in. That was how success was measured. As long as money was flowing in, nobody paid much attention to what was being spent. “You’ve got to spend money to make money” was the gospel truth and it was generally accepted that a decent amount of the marketing budget would go up in smoke.

Digital Advertising

How to Use LinkedIn's Business Page Analytics Tools

By: Celie Harlan

Any business, both B2B and B2C, should be utilizing a LinkedIn Business page. LinkedIn offers a unique way to connect with your customers socially, while maintaining a professional setting.

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