Digital Advertising

How to Tell the Right ROI Story

By: Seth Arnold

Do you know the value of your marketing strategies? If your answer is no (or you don’t know), you’re not alone. A staggering 44% of B2B companies don’t even bother to track the ROI of their campaigns. And another 13% aren’t sure if they even measure ROI!

Digital Advertising

What is Multi-Touch Attribution

By: Seth Arnold

We all know that a buyer’s journey is not a linear experience. As a result, you’re likely using a variety of different tactics to reach customers. But between social media, digital content and traditional print methods, do you know which campaigns, platforms and messages are having the biggest impact on your bottom line?

Digital Advertising

How to Prove the Value of Your Digital Marketing Strategy

By: Seth Arnold

3 Steps to Prove the Value of Your Marketing Strategies

Digital Advertising

The Top 10 KPIs to Track

By: Seth Arnold

How do you measure success? Don Draper of Mad Men said it best – “Success is related to standing out, not fitting in.” But how do you know you’re standing out in the world of marketing? By setting measurable goals and tracking them using the right metrics and indicators.

Digital Advertising

What is ROMI?

By: Seth Arnold

In the not-so-long-ago and closer-than-you’d-believe past, you knew marketing was working because sales went up and more revenue was coming in. That was how success was measured. As long as money was flowing in, nobody paid much attention to what was being spent. “You’ve got to spend money to make money” was the gospel truth and it was generally accepted that a decent amount of the marketing budget would go up in smoke.

Digital Advertising

How to Use LinkedIn's Business Page Analytics Tools

By: Celie Harlan

Any business, both B2B and B2C, should be utilizing a LinkedIn Business page. LinkedIn offers a unique way to connect with your customers socially, while maintaining a professional setting.

B2B

7 Tips for Creating Clickable Content

In this day and age where your customers can sift through a veritable pu pu platter of  digital information, other than adding a "CLICK HERE" button replete with flashing lights and maybe some kind of monitor-triggered hypnosis, what's a brand gotta do to get noticed?

All Posts

5 Ways Web Design Can Drive Sales this Holiday Season

By: Celie Harlan

‘Tis the season for online shopping. But who can best tap into consumers’ holiday spirit and position their brand as the holly-jolliest of them all? The secret may not be Christmas magic. It may simply be web design and development know-how. 

Digital Advertising

Proving the Value of Digital Marketing

By: Celie Harlan

Spurred by COVID, customer acquisition is shifting to being mostly digital, where the majority of the buying process happens online without assistance. Marketers are working to prove this shift so they can fund digital experiences that serve this trend.

Digital Advertising

Keeping the Lights on for the New Year

By: Celie Harlan

We’re sure you’re seeing as often as we are the advice to spend the bulk of your marketing budget around the holidays. And while this applies to most B2Cs, this doesn’t really apply to those in the B2B space.

Digital Advertising

How To Track Without Cookies

By: Carolann Crittenden

Data privacy protections are killing the cookie. So what does that mean for digital tracking and advertising?

Digital Advertising

9 Tips that Guarantee a Successful A/B Test for Your Next Campaign

By: Celie Harlan

A/B testing allows you to pinpoint the success or failure of a certain variable without outside influence. It’s a fantastic way to learn what works best for your particular campaigns and goals. Get the most out of your ads with our A/B testing checklist. Download the checklist here.

Digital Advertising

Digital Marketing: The Backbone of Customer Experience

By: Josh Thompson

Without a fully-connected digital experience, it is impossible to deliver the perfect customer experience. 

Digital Advertising

How to Optimize Your Digital Marketing Strategy for Conversions

By: Celie Harlan

Seeing subpar results from your digital marketing campaigns? You’re not alone. According to a 2020 study by Hubspot, only about 22% of businesses are satisfied with their conversion rates.

Web Design & Development

5 Web Design Trends to Follow into 2022

By: Celie Harlan

The digital landscape is constantly changing. According to Moore’s Law, the capability of our computers doubles every two years and we keep paying less for them. So essentially, we’re getting more powerful machines in more people’s hands easier than ever before.

Digital Advertising

Testing 1, 2, 3

By: Celie Harlan

We see the results of testing everywhere we go. Your car? Tests were made to make it the safest and most comfortable it could be. The chair you’re sitting in? It was tested to make it stylish while still being able to support weight.

Digital Advertising

Privacy is Personal

By: Celie Harlan

From the disappearance of cookies to the introduction of the EU’s GDPR, the California Consumer Privacy Act, and iOS 14 updates, privacy is top of mind for everyone in the digital space recently. We’re here to help you sort through some of that chaos and make the biggest impact with your digital strategies.

Digital Advertising

Back to Normal...ish

By: Celie Harlan

COVID-19 forced businesses large and small to think outside the box and move to a digital-only marketing strategy in 2020. As things open back up and we begin to settle into our new “normal,” what should your marketing strategy look like to make the biggest impact?

Digital Advertising

What Is Performance? Defining Your KPIs

By: Josh Thompson

Digital marketers are charged with not only determining a marketing strategy for their clients but also (and most importantly) making sure that strategy is successful. 

Marketing Industry News

Is Facebook Listening to You?

By: Hannah Brown

Picture this: It's an average morning, you're minding your own business, brushing your teeth and staring at the bags under your eyes wondering if they're getting worse when your teenage son yells from down the hall that he's out of deodorant, and he specifically wants to try Old Spice this time. You make a mental note to add "Old Spice" to your shopping list and finish getting ready for the day. 

Marketing Industry News

How to Adjust Your Marketing Strategy Following Apple’s iOS 14.5 Privacy Update

By: Hannah Brown

It seems with every new software update Apple rolls out, a bunch of unhappy campers in the competitive space roll out with it.  

Marketing Industry News

Apple's WWDC 2021: Takeaways from the Oodle Team

Apple announced a lot of new features and innovations across their operating systems, and the Oodle team wanted to share our takeaways with you.

Digital Advertising

What Does Success Look Like?

By: Tyler Barnett

Success is achieved when an individual or team has accomplished their goals. But in the digital marketing industry, measuring success becomes a little more nuanced because we use key performance indicators (KPIs) to benchmark our successes along the way. 

Digital Advertising

Connected TV - What You Need To Know About CTV

By: Carolann Crittenden

Netflix, Hulu, HBO Max, Disney Plus. The streaming platform options just continue to grow. As more and more people give up on cable and log onto apps, many marketers are wondering how to shift their precious advertising dollars. One thing is for certain, the future is currently streaming in through your internet-connected devices.

Marketing Industry News

Current State of Digital Marketing & Advertising

By: Ben Nusekabel

We as advertisers get annoyed by advertising about advertising, but we understand why we were advertised to in the first place. Recently our Account Executive extraordinaire, Riley asked the media team something everyone who's ever used the internet wants to know: "Why am I seeing this ad?"

All Posts

Benefits of Each Stage of the Marketing Funnel

By: Celie Harlan

No doubt, you've heard about the marketing funnel by this point (unless you live under a rock like Patrick Star). But have you ever found yourself wondering what it all actually means? We broke it down for you in this simple downloadable so you can keep it in your back pocket.

Digital Advertising

Digital Advertising Bounty Hunters

By: Ben Nusekabel

Early in season one of The Mandalorian, the titular character is given a fragment of data. With only a few digits, an exact age for a creature all the way across the galaxy is revealed. Internet ad companies are the bounty-hunting guild of the 21st century, processing trillions of lines of data to segment your particular data into exact segments with the sole purpose of finding you. They sell those audiences to advertisers across the globe. This is the way.

Press

We are Advertising Award Winners!

By: Kendall Schmucker

It’s official! The Oodle team is now an award-winning agency after taking home several marketing and advertising awards this week from our work with the University of Cincinnati Online. Following submitting work to both the 2020 Internet Advertising Competition and the 2020 Collegiate Advertising Awards, Oodle took home a total of eight awards across multiple categories.

Digital Advertising

Increase Your Audience Reach

By: James Taylor

As we described in our previous article, First Foray into Digital Marketing, Oodle's initial focus for a new client is to launch a campaign that quickly drives measurable results. In order to do this we suggest the first-time digital marketer focuses on two avenues for growth:

Digital Advertising

First Foray into Digital Marketing

By: James Taylor

In the pandemic world, businesses are discovering the tried-and-true methods of growing a business don’t yield the same results anymore, especially for companies that traditionally relied heavily on their sales force for lead generation. Phone calls are reaching empty offices. Events and tradeshows are virtual. The networking and wine-and-dine opportunities sales teams have used for decades as a strategy staple are on hold indefinitely.

Digital Advertising

The Value of A/B Testing

By: Andy Nolan

What Is A/B Testing

Web Design & Development

Designing for the User: Why Design Isn’t About You

By: Lauren McGregor Downs

Imagine you’re on vacation and you step into a grocery store that you've never been in before. Do you think you could navigate the store, find the items that you need, and make it to the check-out to complete your purchase?

Digital Advertising

How Account-Based Marketing Works

By: Carolann Crittenden

Account-based marketing, you may have heard the term floating around marketing or sales departments recently. As businesses and agencies grow many are turning to this strategy to pursue more lucrative and long lasting partnerships.

Digital Advertising

Why Full-Funnel Marketing is a Must

In a world of internet, smart phones, and AI marketing, the buyer’s journey is no longer linear. Marketers have had to adjust their digital marketing game to capture the attention of potential buyers as they’re bombarded with information from multiple channels.

Marketing Industry News

6 Digital Marketing Trends to Watch in 2021

Businesses have had to change and adapt at a record rate this year due to the pandemic. With lockdowns and contactless everything, multi-channel digital marketing, ecommerce and even AI integration have become the #newnormal. And we don’t see that changing any time soon. In fact, COVID-19 may have changed the way we approach customers for good. 

All Posts

Redefining New Year Resolutions for 2021

By: Celie Harlan

It’s that time of year again where we promise ourselves to eat better, get to the gym more, save more and spend less. And inevitably by January 27th, we’ve given up. It’s time for New Year’s resolutions.

All Posts

Giving Cancer the Middle Finger

By: Josh Thompson

Being Good Humans

Digital Advertising

Why hire a Marketing Agency?

Not seeing the results you want from your current marketing efforts? Hearing crickets instead of seeing sales? It’s probably time for a marketing strategy refresh. But here’s the crux: do you hire full-time dedicated pros or outsource to a professional marketing agency?

Digital Advertising

How Programmatic Advertising Can Be a Powerful Addition to Your Marketing Strategy

By: Celie Harlan

What is Programmatic Advertising?

Digital Advertising

Using Multi-Channel Marketing to Your Advantage During a Pandemic

By: Celie Harlan

Our world doesn’t look the same anymore. There are fewer (or no)  social interactions like walk-ins, hand shakes, and in-person product demonstrations. We now live in a world with 6-foot personal bubbles and a mostly-online sales process, from beginning to end.