When you process your game yourself, you can be the boss of every piece of meat you put on your family’s plate. LEM has all the tools you need to prepare for the grind.
LEM PRODUCTS
At-home meat processing equipment maker LEM needed Oodle to help carve out big ecommerce profit margins
Consumer Products, Digital Advertising, Social
No Excuses: From market research to deployment, we built a marketing strategy that drove sales for the holiday season and beyond.
We researched LEM’s customer base to optimize our campaign messaging
Broadened the intended target market to more intermediate level DIY food preparation customers and made the product more approachable to a broader audience
Deployed all tactics with consistent “No Excuses” messaging
All digital content was centered around the idea that a home processor has no excuse not to invest in LEM equipment in order to grind their own game for themselves and their family.
REALLOCATED MEDIA DOLLARS AS NEEDED TO SUPPORT SALES OPPORTUNITIES
For promo periods like Black Friday, we placed hype ads early in the season for boosted awareness. We also reallocated Q4 media dollars from programmatic ads to social media to ramp up efforts and drive results.
LEM experienced incredible revenue growth as a result of our efforts.
YEAR-ROUND ADS SAW:
290%
return
ON INVESTMENT OF AD SPEND
10%
increase
IN TOTAL ECOMMERCE REVENUE YEAR OVER YEAR
33%
increase
IN BOTH USERS AND SESSIONS TO THE SITE
BLACK FRIDAY PROMOTIONS SAW:
35%
increase
IN ECOMMERCE REVENUE WITH 476 VISITORS MAKING WEBSITE PURCHASES
2M
impressions
AND 20,700+ LINK CLICKS TO LEM’S WEBSITE, AN 84% INCREASE IN VISITORS
Want to see how Oodle can improve your digital marketing?
Your kill, your harvest.
We kicked off our work with LEM identifying these challenges we needed to overcome.
LEM saw a decline in ecommerce revenue from 2015 to 2016
Big box retail stores Bass Pro Shops and Cabelas were experiencing mass closures.
At-home meat processing has a limited audience and an expensive barrier to entry due to a higher price point per item.
LEM faces competition against traditional mass Black Friday deals
We kicked off our work with LEM identifying these challenges we needed to overcome.
No Excuses not to get started.
Ads pointed to a landing page with checklists, tips, recipes, and links to high-quality grinders to make it easier than ever for hunters to find everything they need to get grinding.
