UC ONLINE DIGITAL ADVERTISING

Boasting the same professors, courses, and curricula, students earn a degree from UC Online on their own time.

digital advertising, social, video

The UC Online website saw an 809% increase in traffic, with over 800 of those users being first-time visitors.

When Oodle took over the UC Online account, we were handed 36 programs with their own unique targeting and lead goals. To make the account more cohesive we launched a full-funnel strategy with touch-points at each stage across multiple platforms.

SAME DEGREE ON YOUR SCHEDULE


We launched a brand awareness campaign with messaging addressing the uncertainty about UC Online being the same as UC on campus.

INDIVIDUAL PROGRAMMATIC ADS FOR EACH PROGRAM 


We focused on retargeting, lookalike, interest, and demographic-based targeting, creating multiple touch-points across a lead’s entire internet experience.

MULTi-PLATFORM ADS TO DRIVE WEB TRAFFIC


Ads delivered traffic to landing pages of specific programs, thereby reducing browsing time and increasing form conversions.

We achieved some stunning results. In just one year, UC Online surpassed even their own expectations.

430
million

VIEWED IMPRESSIONS ON AWARENESS ADS

337%
increase

IN WEBSITE TRAFFIC FROM CONSIDERATION ADS

50%
open rate

ON LINKEDIN MESSAGE ADS COMPARED TO THE 21% INDUSTRY BENCHMARK

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UC Online came to Oodle with these challenges and needs.

Must gain national traction and market the same program offerings as main campus with flexibility

Increase retention and enrollment and address the decreased interest in direct contact from leads

Address current pain points in the recruitment funnel to better nurture leads and increase conversions

UC Online came to Oodle with these challenges and needs.