ECKRICH $1 MILLION DOLLAR CHALLENGE

A sweepstakes to engage tailgating College Football fans and generate big-league results.

  • banner ads

  • unique media placement

  • gameday recipes

  • good morning america

Driving traffic to the sweepstake landing page.

Banner ads encouraged fans to visit the landing page, register for a chance to throw for $1 million and explore gameday recipes served by Eckrich.

Eckrich for the Win

Increased brand awareness drove sweepstake registrations (44K total) and engaged users across a multitude of platforms.

Social Media Blitz

Social content surrounding the sweepstakes further increased awareness and registrations and resulted in over 18M social impressions.