EyeMed Digital Properties

A complete ecosystem overhaul, positioning EyeMed as the most digitally savvy brand in their space.

The results? A consistent, unified digital brand experience for vision care plan members, and group administrators that demystifies and improves the overall vision benefit experience.

  • wcag compliance

  • navigation & search

  • atomic design

WCAG compliance at its core.

From initial planning through development and launch, we adhered to Web Content Accessibility Guidelines to ensure EyeMed.com would be accessible by everyone, regardless of disabilities and age, and improve the overall user experience.

A Unified Digital Experience

We developed the EyeManage Group Portal platform for employers to better understand and assign benefits to their employees.

We refreshed the member portal with MemberWeb 2.0: a tool that allows members to view and better understand vision benefits.

Oodle launched a fully redesigned provider search solution that allows members to quickly find vision providers.

A Unified Digital Experience

Creating a singular, unified domain.

We replatformed and consolidated the EyeMed website and 70+ associated microsites into a unified experience.

View eyemed.com